HardFocus Designs is Open for Business!

Posted on 04 October 2016

It’s been a long time coming, but it’s finally here: HardFocus Designs is now open for business!  This is our very first blog so the first thing I’d like to do is to welcome and thank you for visiting the website.

The idea for a lifestyle clothing brand for clay target enthusiasts is something that I have been thinking about for a while.  I go into detail on the “Brand for a Life Style” page on the website as to why I wanted to do this, but basically, I feel that the clay target community needs an identifying brand that is NOT a promotional item.  We should have clothing that is functional on the course but is also right at home in the office or a night on the town.  Additionally, I wanted everything that we offer to be Made in USA.  You can read more on my thoughts on this on the “HardFocus on America” page - simply put, I got tired of seeing “Imported” at the end of nearly every product description on just about every retail websites.  I wanted to provide a selection of American made products.

So, while this concept has been brewing in my head for several years, I finally made up my mind at the beginning of this year to act.  From January through June I worked on this in my “spare time” while holding down my day job.  This involved researching fabrics, sewing, labeling, embroidery, screen printing, distribution and a 100 other topics, as well as, talking to everyone from wholesalers to cotton farmers!  Finally, in June, I decided it was time to “Go Big or Go Home.” I quit my job to pursue HardFocus Designs full time.  I told myself it was a sabbatical . . .

What does this mean? Well, I’m all in! This is something I believe in and that is the right thing to do the community and country!  So whether your game is Sporting Clays, Skeet, Trap, FITASC or another clay target discipline, we hope that you will help us establish the HardFocus™ brand so that lovers of clay target games like us can show our passion and enthusiasm for our sport both on and off the course through a line of apparel that expresses both function and style. ​

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