HardFocus On America

HardFocus on America

When I first thought about launching a clothing brand specifically for those who love clay target sports, as I do, I not only thought about the kinds of product I’d like to offer but also the people I have been so fortunate to meet on clay courses over the years and now call friends. 

While our backgrounds may vary in terms of profession, ethnicity, economic standing and even our interests off the course, I find that there are some things that we share: a love for the game, as well as, a desire to see our nation prosper.

As I began putting a business plan in place for my Brand, of course, I started looking very carefully at what others had to offer. I’d never noticed it before, but an alarming trend emerged – the description of just about every piece of apparel on so many websites ended with the word “IMPORTED.”

I said to myself, “Where are the American products?”  My wife and I decided that we should and would do things differently.  We resolved then and there to do our best to offer primarily American made goods because we truly believe they are superior and to keep those jobs here at home. 

I know that sometimes I may have to carry Made in USA but with imported fabrics, but even those items keep the bulk of the labor here.  I realized, too, that I won't be able to offer goods as cheaply as many others and my margins may not be as high.  So be it!    We've decided to bet on American pride, American quality and the certainty that many, many of you feel as we do! 

I won’t be coy.  We hope you will purchase Made in USA products from us so that we can expand our offerings. I know that we won’t always have what you are looking for, especially at first; so even if you choose not to buy American from us, please buy American from someone - because it matters!

Thank you, for your support!

Bob Alam, Owner

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